My Way is a collection of hotels with soul that aims to generate relevant impacts beyond the traditional holiday experience.

People-centred: Every person is different, so we don’t believe in equal spaces. We adapt to each one’s way: my way means your way.

Responsibility: We want to contribute to the well-being of the planet and the well-being of people through every little detail.

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It only happens once


Create memorable experiences in unique hotels.

Happy moments our guests will remember forever.

Surprise helps make memorable moments.


Everything we do, we do to leave a world better than when we arrived.

Approachability | Commitment | Consciousness | Customisation

Differentiation | Holidays | Hospitality

Optimism | Sensitivity | Sustainability

  • Emotion-filled trip. As an alternative to product-based tourism. What you live and what you feel is above everything.
  • Technology as a tool. Opening up new opportunities at the service of leisure and rest.
  • Sustainability. At three levels: economic, environmental and social.
  • Sensitive to diversity.  We open ourselves to family diversity by understanding and attending to the different sensitivities of each person.



Las Terrazas de Abama Suites 5*


The Hotel Las Terrazas de Abama Suites is an oasis of peace and tranquillity, surrounded by the lush native Canarian vegetation, thousands of palm trees and the green carpet of the golf course. More than 160 hectares of land are enveloped in the beauty of the Tenerife landscape and the immensity of the views of the Atlantic Ocean and La Gomera, which captivate all who contemplate them. A postcard view that can be seen from each of the 151 suites that make up the complex. From the smallest suite, 87 m², to the duplex with private jacuzzi of more than 200 m², all dazzle with the calm of the environment and its ample space to enjoy an unforgettable experience.

Los Jardines de Abama Suites 5*


The Hotel Los Jardines de Abama Suites is an oasis of exclusivity and privacy, composed of a select collection of independent private infinity pool villas that attract all eyes and modern suites with panoramic views of the Atlantic Ocean. The resort is immersed in Abama Resort Tenerife, an earthly paradise surrounded by an 18-hole golf course, 25,000 palm trees and lush vegetation.
 The charm of this exclusive resort is combined with the intimacy and comfort of the villas, creating a unique atmosphere of elegance and well-being. A perfect retreat to enjoy the tranquillity and privacy of Tenerife, the island of eternal spring.

Gran Hotel Taoro 5*


The first large hotel in Spain, which opened its doors in 1890, undergoes a comprehensive renovation that, inheriting its history and its relevance in Tenerife tourism, aspires to connect with the future and become a benchmark and catalyst for the tourist transformation of Puerto de la Cruz, a pioneering tourism destination in the Canary Islands.

Opening planned for late 2024.


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